So many brands with so many similarities. Is it any wonder that many brands are struggling? Does it surprise anyone that in every sector there are brands that are subsisting on an ever shrinking sliver of the pie?

The problem? Please reread the first sentence of my post. There doesn’t seem to...

It takes time to build a brand. Time to gain visibility, traction and trust. Time to build consumer sales.

Rebranding is a serious matter. It should never be undertaken lightly when it comes to heritage brands. Often, a simple tweaking is necessary to remain relevant—rather than a major overhaul....

We live in an ultra-competitive society. And we live in a society which loves winners and dismisses losers. That’s part of the reason why people take it so hard when they botch something or lose at something after putting in significant effort to succeed. I mean: what will people think? What will they...