You can bet that most companies and brands are totally focused on selling these days and that the hard sell tactics of the past are child’s play compared to what’s going on now.

Sure, it’s more competitive than ever out there and new business isn’t always easy to land in spite of all of our...

We have too many business owners and CEOs looking askance at their marketing efforts these days. Some are convinced that their marketing isn’t working at all and others feel it isn’t working effectively. (They’re probably right.) That’s why they’re looking for ROI to substantiate that their marketing...

Mark Twain was quoted once as saying: “I’ve lived through some terrible things in my life, some of which actually happened.” He’s always been one of my favorite American writers because Twain had deep insights into human nature and an uncanny way of summing things up in a dry, succinct manner. He had...