Claire Ratushny

Phone: 802-999-8981

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Claire Ratushny



So many brands with so many similarities. Is it any wonder that many brands are struggling? Does it surprise anyone that in every sector there are brands that are subsisting on an ever shrinking sliver of the pie?


The problem? Please reread the first sentence of my post. There doesn’t seem to...


It takes time to build a brand. Time to gain visibility, traction and trust. Time to build consumer sales.


Rebranding is a serious matter. It should never be undertaken lightly when it comes to heritage brands. Often, a simple tweaking is necessary to remain relevant—rather than a major overhaul....


We live in an ultra-competitive society. And we live in a society which loves winners and dismisses losers. That’s part of the reason why people take it so hard when they botch something or lose at something after putting in significant effort to succeed. I mean: what will people think? What will they...

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Write Strategy. Write Content. Write Results.



Are you attracting as many customers as you’d like to? Are searches leading them to your business? If they find your website, are customers finding what they’re looking for?

If you answered “Yes” to these questions good for you! But if you can’t say “Yes”, or you know you could be doing more business, read on.


Your customers are searching for the very products and services you offer. But here’s the rub: your competitors are offering the very same products and services. If they can’t find you or they find your competitors first you have a problem.


So what can set your business apart?

A clearly articulated strategy based on unique brand positioning. . .and marketing communication on your web site, marketing brochures, white papers and company news. The “write content” communicates your core brand and offerings in a compelling manner. It captures your uniqueness and expertise, speaking directly to your customer so that your business becomes their “go to” resource.


You’re close to your business. It takes a subjective marketing professional to take all of the information about your business, digest it and boil it all down to a simple premise to your prospective customer. This is who you are. This is what you do. It’s called clarity.


Clarity leads to unique positioning and brand differentiation. Crucial for your business to break out of the pack.  


Why content marketing?

Your customer is bombarded by advertising messages and guess what? They see it as spam. Stop talking “at” the customer, hoping for a response. Start engaging by creating a conversation with your customers, drawing them to your business and your web site by placing key words that go to your expertise and the core of your business. There are fabulous tools at your disposal: your web site should be packed with helpful information that solves your customers’ problems and showcases your expertise. 


Strategy? Positioning? Content? Why invest in it?

This is all about making the smartest marketing investment for your buck. It’s about getting your targeted customers to come to you to purchase products and services; not your competitors. It helps build your presence, your brand and your reputation more effectively than any other marketing strategy. It makes a leader of your business. What is that worth?


You haven’t the time or the expertise to do this?

Outsource it. Whether you need consulting, help with brand positioning, designing a strategy, creating compelling content or all of the above; whether you need one project executed, occasional consultative support or ongoing content development and placement, it’s all available for your business.


Marketing content: White papers--bylined articles--newsletters--blog posts & social media help your customers to find your business.  


PR content: Trade articles--press releases--speeches & presentations bring your business to the next level. 


Who can you entrust this to?

A professional with 30 years of experience in many sectors: retailing, the food business, natural products industry, soft and hard-line consumer products, service consultancies. I’m a professional content writer who knows business. . . a business professional who knows how to write compelling content.”


Call or email me. Let's talk. 



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