Claire Ratushny

Email: claire@writestrategy.biz
Phone: 802-999-8981

Twitter:@claireratushny
Linked In:View Profile
Claire Ratushny

Blog

10/31/2011
In my last post, I talked about the basics of content marketing. But there really is something new under the sun. Content marketing doesn’t only encompass traditional marketing tactics. It also facilitates customer conversations. Content inspires customers to respond and we all know that conversations...
10/24/2011
 
Don’t get me wrong. I’m not disparaging content marketing. In fact, I think it’s about time businesses focus on the marketing and PR content they’re putting out there. It’s just that good marketers and consultants have been involved with creating solid content right along.
 
What...
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Consulting: the Write Strategy

Before you do anything else for your business, you need to make sure you’ve got the basics in place. If you don’t haven't done this, I can help. By interviewing you and examining your website and more information about your business, we can collaboratively define:

  • Who you are at core.
  • What you do at the heart of your business.
  • What you do better than your competitors do.
  • What you can leverage that sets your business apart and is most relevant to your customer.

 

That done, solid statements to clarify, position and differentiate your company will help you drive your business and keep you on track. Clarity, positioning, brand differentiation are all crucial to the establishment of a “strategy”. . .your own unique strategy to market your business effectively.

  • Clarity.
  • Positioning.
  • Brand Differentiation.
  • Strategy.

 

Marketing & PR Content: the Write Content

What do you need to tell the world about your business? How can you reach your target customer best? Two ways: content-rich white papers, articles and marketing content on your web site prove your expertise, attract customers and show them you’re their “go to” resource, aka, Inbound Marketing. And content-rich bylined articles published in appropriate publications if you’re a B2B business to prove your expertise to prospective clients, aka, Public Relations. All strengthened by the deft use of key words to express your core business offerings to your targeted customer, who is searching for those very offerings:

  • White papers
  • Bylined thought leadership articles
  • Web copy
  • Assistance with blog strategy and blog posts
  • Marketing brochures & collateral materials
  • Assistance with writing for ezines
  • Assistance with book and e-book writing
  • Speech writing
  • Conference abstracts & presentations
  • Press and news releases
  • Company newsletter articles

 

 

Clients:

Young and mature businesses, as well as start-ups have come to me for consulting, marketing strategy, content marketing and PR as an outsource partner.

 

  • Natural product industry
  • Food and beverage
  • Personal care
  • Nutrition
  • B2B consulting services
  • Graphic and industrial design industries
  • Apparel and home products retailing 

 

Need help getting important marketing projects done? Outsource them. I’m available for consulting, content marketing and public relations. One project, projects as needed, ongoing contract work. . .whatever you need, tailored to your specific business needs.

 

Contact me:

Claire Ratushny

Email: claire@writestrategy.biz
Phone: 802-999-8981

Twitter:@claireratushny
Linked In:View Profile
   
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