Claire Ratushny

Phone: 802-999-8981

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Claire Ratushny



You can bet that most companies and brands are totally focused on selling these days and that the hard sell tactics of the past are child’s play compared to what’s going on now.


Sure, it’s more competitive than ever out there and new business isn’t always easy to land in spite of all of our...


We have too many business owners and CEOs looking askance at their marketing efforts these days. Some are convinced that their marketing isn’t working at all and others feel it isn’t working effectively. (They’re probably right.) That’s why they’re looking for ROI to substantiate that their marketing...


Mark Twain was quoted once as saying: “I’ve lived through some terrible things in my life, some of which actually happened.” He’s always been one of my favorite American writers because Twain had deep insights into human nature and an uncanny way of summing things up in a dry, succinct manner. He had...

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Are You Marketing Your Business as the Local Go-To Resource?

Business is tough. Customers are holding on to their dollars. You know they shop around for the best deal: it’s human nature, after all. So what are you doing about it? More than likely, you’re battening down the hatches, trimming every conceivable expense and holding on so you can ride this economy out.


But is that the right thing to do? Something from one of my business courses always stuck with me. Hard times are really great opportunities to start and advance businesses. Huh?


It’s true. Some of the largest, best businesses in America were born during times of economic recession and upheaval. That’s still happening today. So what do some people know that others don’t?


Well, they look at things from a different vantage point. So should we. What’s the single biggest problem for your customer right now? The high cost of gasoline. Think about it: the high cost of gas impacts every product consumers purchase. Add to that the length of their shopping trips to go out and buy, and you have a distinct advantage you didn’t know you had.


It’s time to market your business as the “go-to local resource”. The hometown purveyor of products people need and want. The local savvy service provider. Of course it isn’t sufficient to say these things. It’s important to really step up now.

  • Shore up your offerings to make sure you’ve got what your customer is coming to you for.
  • Not sure? Ask them.
  • Don’t have it in stock? Special order it.
  • Make sure your service is top notch.
  • Lead by example and show your employees how to treat your customers as old friends.


Why would you allow this opportunity to pass you by? Why not make lifelong customers and friends beginning today? Even after this economy improves, why would your customers go anywhere else, even if they do save a couple of bucks?



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